Some Tips in Designing a Law Logo
Somehow the logos the most firms use are usually the same old stuff. A gavel or the scales of justice are found in almost every law firm logo you find, and they think that this is something good to put in their logos, and everybody thinks that way. If you want to stand out from among your competitors, you need to be creative with your logo. If you are having trouble designing a logo for your law firm that does not look like everybody else’s here are some suggestions below.
It is actually great to have a classic design. You can communicate what a lawyer does by using a pillar, the scales of justice, or a gavel. Even without using words, people know that your business is the law. You logo should be more than just the picture of a gavel. Add something that gives it a new look. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. If you have an old icon, give it something new; be creative.
A single thing can be used to make a great logo. The first letter of one of your partner’s names can be a good example. Better still if most of the partners have the same letter in their names. If you make the logo focus on a single letter especially one of the rare ones, then it could be a good way for your brand to be known well. If you are Zanes Law, then you can use the letter Z to be part of your logo.
It is through your logo that people will know what your specialty is. If you put a man and a woman into your logo, people will know that you are a lawyer that has to do with divorce, family, etc. A person on crutches would be a good logo for a personal injury lawyer. You can use marijuana leaves to portray the scales of justice. This is ideal for a niche market. These logos will connect you to your customers. It tells them exactly what you do and how you can help them.
Your law firm’s name can be used in your logo. Many law firms use the power of their names for attracting customers. Using your name is a great way to build your brand or reputation. You will have a problem with your logo if it is not well designed. If you want to put a professional stamp to your logo then you can put an icon or a monogram and pair it with your name. When people sees your logo, they should be made confident to trust in the integrity of your business.